Profitable Pricing for Creatives: Why Knowing Your Numbers Matters


Ever feel stuck wondering what to charge for your handmade wreaths, arrangements, or DIY kits? You’re not alone. I hear it all the time—“Nobody will pay that much,” or “Am I charging too little?” Pricing can feel overwhelming, but the truth is: it’s both an art and a science.


Let’s start by debunking a common myth: if I raise my prices, I’ll lose customers.

But think about it—people spend thousands on luxury cars, handbags, shoes, and high-end decor. The difference? Perceived value.

Stop Guessing, Start Knowing

Pricing based on what someone else charges (especially random Facebook advice like “cost x 2”) is a dangerous game. Every business has different costs, goals, and time investments.

To price for profit, you’ve got to start with your own numbers:

Your overhead costs (software, shipping supplies, website fees, rent)

  • Your overhead costs (software, shipping supplies, website fees, rent)
  • Your time (actual hours spent on production-not admin or emails)
  • Paying yourself (yes, you deserve a wage)
  • Planning for the future (new tools, courses, or upgrades for your business)

Undercutting = Burnout


Trying to stay the “cheapest” leads to a spiral where you're working more and earning less. Let’s say you charge $25 for something that costs you $7 in materials. If you spend hours designing, packaging, filming tutorials, or customer follow-up, what’s your real hourly rate? Sometimes it’s less than minimum wage—and that’s no way to build a sustainable business.

Create Your Guardrail


Think of your pricing as having a minimum floor. This is the lowest amount your business can charge while staying sustainable and paying you fairly. Once you know that number, you can price with confidence—and profit.

Final Thoughts


You don’t need to justify your prices. You need to understand them.

When you charge based on value and your true costs, your dream customers will notice—and happily pay for the quality you provide.

📌 Want to dig deeper?


My private group, TCT Designer’s Circle, is diving into profitable pricing this month with a full training, and worksheets. Sign up below to learn more.